If you are running a successful business, you may have already used many of the marketing techniques out there. But if you haven’t used an email marketing campaign, you could be missing out on greater success. Here are some effective ways to market your business through email, so you can leave no stone unturned in your quest for excellence.
U
se your name or the name of your business in the From: line. Most people are hesitant to open emails that are from seemingly random, anonymous senders for fear of getting a virus or Trojan horse. However, a familiar or trusted name makes the message far less likely to be deleted immediately.
Your emails should be readable sans images. Many email providers disable images by default, and unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text.
Don’t make sales pitches right away if you promised informational newsletters. You can use an informational newsletter to market a product, but only if you have the customers’ attention first. Provide them with quality, useful information, and then market the product as an extension of that information. You’ll see a much better conversion rate that way.
Being the best means using all the tools and methods available to you to build your company. If you use the tips laid out in this article, you have a good chance of being the best. Make sure to use these to craft an email marketing campaign you can be proud of. Provide great value, gain a following, and you will make money with your list.
To Your Emailins Success,
John Ontal – The Email Guru
P.S. – If you are having trouble with your email marketing call NicheMarketMedia.net today… you can find our info on our contact page found here.
To Your Success Online,
John Ontal – Founder/CEO/CIO
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