This is part 2 of the Top 10 internet marketing trends for 2014 to explode your business. If you missed it…you can read part one of the Top 10 Internet Marketing Trends For 2014 before you read this.
Lets get to it:
6. Image Marketing Will Make Or Brake You
Text based content is DEAD! Well.. not really but if you are not taking advantage of image marketing… your marketing efforts may as well be dead.
Let me explain… 2013 was arguably the year of the image in social media markting. The trend will continue to grow in 2014. We know that content marketing is essential and having a strong visual component is vitally important. Social networking sites like Pinterest, Instagram, Slideshare and Tumblr will grow exponentially. Make sure to use them effectively to cash in… in the New Year.
7. Video And Micro Video Will Be HUGE
We all know that if a picture is worth 1000 words a video must be worth much more right? Video marketing will continue to be one of the best ways to deliver your message. But… consumers attention spans are getting shorter and shorter. In comes… “micro video”.
Any one with a smart phone can put togeher quick videos and share the socially. Sites like Vine and Instagram let you take and share videos up to 6 seconds and 15 seconds respectively. These tiny videos are pint-sized content pieces that will be a real “game changer” for those who figure out who to use them effectively.
8. Diversify And Segment Your Message For Maximum Efforts And Profits
It is much more efficient than ever to segment your prospects and customers. Technology and online tools will allow YOU to manage your niche market better than ever before. By segmenting, a business can craft different messages based on demographics, actions, or behaviors. Through the use of technology, one can literally diversify more than ever before. Marketing automation has changed the game. You can easily integrate email, content, search engine optimization, and social media marketing for maximum benefits. Embrace change or get left in the dust.
9. Navigating The Ever Changing Google Landscape
Google has been trying to level the playing field with all the updates to their algorithms. What does that mean for you? You’ve got a chance at a #1 ranking!!!! Yes, they have been trying to get rid of spammers for years. They’ve completed 15 updates as of today, 12-21-13 and according to some sources, they could update up to 10 more times before 2014 (yes in the next few days). Check out the image courtesy of Moz below.
So… how do you take advantage of Google’s trends?
Simple… give people/search engine users what they want (and Google will reward you with top page rankings:
- Provide great original content
- Share everything on social media
- Get others to share everything you do on social media
- Provide great value
- Update your site often
- Add striking images
- Add video that complements your content
10. Business To Business Success Will Increase Due To Educating Your Prospects
Business To Business (B2B) companies have tried to adopt what has worked for Business To Consumer (B2C) companies, which has been to create conversations and invite customers to join in. However, now through mature social analytics, B2B companies are realizing that simply a conversion into a fan or follower is not always the most vital key to success. More importantly, we are figuring out that implementing educational strategies for marketing to clients and prospects is “key” to a prosperous 2014.
Here’s the bottom line…
If you want to be successful online in 2014… I mean really successful… take action now! If you know this stuff already and haven’t done anything about it yet… now is the time to start. If some of this is foreign to you… you are not alone. We once stood where you stand and are here to help you. And by all means don’t forget to take a look at part one of Top 10 Internet Marketing Trends Of 2014.
To The Best Year Of Your Life,
John Ontal
