As A Local SEO Agency We Take Great Pride In Keeping Our Clients Ahead Of Their Competitors
To Stay Ahead We Recommend The Following Practices:
Posting Regular SEO Content To Your Website
Online marketing and search engine optimization are interlinked in such a way that it is difficult to succeed without using proper SEO techniques. You should know that one of the best ways of boosting your SEO efforts is to publish regular content. The benefits of this are numerous and include:
Improved Ranking
The major search engines, led by Google, are always on the lookout for website changes. The results are used to index websites, which can either reduce or improve your Page Rank. Since you are primarily interested in making your site accessible to as many people as possible, you must update your site regularly. Ensure you use a good amount of keywords too, so that you can be ranked for the relevant topics. Resist the temptation to stuff your content with keywords, however, because that will only make the search engines punish you.
Attracting Links
Links are important for increased visibility. Few people will be interested in linking to your website if you have the same stale content on your site every year. You need to update your content regularly so that bloggers and other webmasters may find it interesting and link to it. This will only work, however, if you make your updates with fresh and relevant content that people find useful and engaging. You can even include link baits to your fresh content to attract links from other sites every time you publish fresh content.
Creating and Maintaining Customer Appeal
Publishing new content will keep people coming to your site to look for new information. If you don’t make updates, they won’t have any reason to return once they consume whatever you have on offer. The obvious benefit here is that you will generate more leads, but the other benefit is that your Page Rank will improve. In fact, you should go a step further and cross-link your content to improve site navigation. With time, you will have more visitors and your website ranking will keep on improving.
New Links and Keywords
As much as you want others to link to your site, you should also link to other sites. Just ensure that you link to authoritative websites that will add value to your site and not weigh you down. Regular updates allow you to link to sites/content that may not have been in existence when you last published. Every time you post fresh content, you should also update your keyword usage. If there are new keywords you want to include, new content gives you the opportunity to do so. Remember, content comes in different formats such as text, videos, pictures, infographics and others.
Marketing
While doing all the above, you will also be improving your marketing efforts. The more people gain access to your site, the more leads you will have and hopefully you will have more conversions too. A related benefit is that your viewers will chat more about your products, services and content in their social networking sites. This will also boost your SEO efforts.
If your website is filled with stale content, you need to start updating your site now. As you can see, you stand to gain a lot by publishing regular content. Just make sure that you do not indulge in black hat SEO techniques that will get your site blacklisted.
