Niche Market Media Is A Hilton Head SEO Company That Has Been Helping Businesses In The Lowcounrty And Beyond Since 2007

We have ranked thousands of keywords on page 1 of Google and wrote up some basic guidelines that businesses who want to rank higher can adopt. 

There are many well-known basic SEO techniques available to improve a website’s ranking by the search engines, but the changes in Google’s algorithm adds a few new wrinkles to the system. On site techniques are an important consideration that cannot be overlooked since these have more impact than before.

  • Too many ads on a website is now going to negatively affect the ranking on Google. This is part of the algorithm that takes into account the user’s experience with the website. People don’t like websites that have ads cluttering up the whole page. So unless you are  trying to make an income of adsense or affiliate marketing stay clear of too many ads.
  • The ads on a website must not interfere with the visitors accessing the information they are seeking. Specifically, do not place too many ads above the fold. New arrivals to the website need to see the information they were searching for without scrolling.
  • It is hard enough to get people to your site, so don’t give them too many options to leave your site.
  • The title tags are still important to a website, but do not stuff them with keywords. The best practice is to keep it simple and easily understood.
  • The presence of duplicate content on a website is now going to affect Google rankings in a negative manner. This is fairly easy to avoid for a small site, but very large sites could have this problem and not know it until their ranking starts to drop. Many things can show up as duplicate content now including overusing certain SEO techniques like anchor text or title tags or even meta descriptions.
  • The websites that have sloppy code or anything that possibly creates a crawl problem is now almost certain to negatively affect their rankings. Google intends to make crawling the web more efficient by punishing these websites.
  • Clean up the URLs and avoid putting too many navigational details in them. Keep it short and simple and make sure they do not duplicate themselves.
  • Validate the HTML and CSS written for the website. It helps keep the code clean and could spot potential problems early. This is a basic SEO practice that people have gotten away from, but Google is bringing it back to prominence.
  • Stop over optimizing the website. When the title tags and the inbound URL and the anchor text all match perfectly, then Google will see that as unnatural and punish it accordingly.
  • Start creating new content and take advantage of long tail opportunities when possible. Google rewards freshness of content. Websites that frequently add new content are going to improve in the rankings quickly.
  • Content is still king and that will probably never change. Focus on providing content with actual value and do not worry so much about optimizing the website.

The key to all the new Google changes that have so many webmasters worried is simply to provide a positive user experience for the visitors to your website. Keep ads from cluttering up the information they came here to see and put some effort into having a website that looks good and is easy to navigate. Google is looking for clean, well-designed websites with quality content for their search engines to find. The other search engines will follow the leader as always and make it an industry wide practice. The websites that use basic SEO and provide real value to their users will outperform most other sites under these parameters.

Google will continue to evolve and make changes it sees fit for giving users the best possible experience online. Niche Market Media keeps our clients out in front while others are trying to play catch up. We are a Hilton Head SEO company with a long track record of success. If you have questions… we have anwwers. Contact us today.