Local SEO Expert Could Be The Difference Between Staying In Business Or Going Out Of Business
It is harder to run a successful, profitable business today than ever before, despite the wealth of tools at our disposal. In order to succeed, you need to be ten steps ahead of the competition, not just one step! There are a number of ways in which you can gain the upper hand and see an increase in your profits this year, whether you have just started your business or are looking to update your marketing campaign; here are a few ideas to get you started:
It’s a Style Thing
Nowadays, it’s easy to create a website, but it is harder to create a website that appeals to customers. If your budget allows, you should always hire a professional web design expert to create your website from start to finish. A qualified expert will sit down with you for a one on one consultation and go through exactly what you’re looking to achieve with your site, bringing your ideas to life and representing your brand precisely as you had imagined! Sometimes, the simplest websites are the best; nothing is more off putting than a retail site where customers can’t find what they are looking for. Clear categorization of products, easy to use menus and a logical layout to your site will draw visitors back again and again, and including a search bar is helpful for people who get lost! Do your research and look at websites that you enjoy visiting, then pull the best features from each one and apply these to your own company site.
Seek and Ye Shall Find
Sometimes, you don’t find exactly what you’re looking for when you use a search engine such as Google. Often, the results thrown up can vary in quality and relevance, but there is one way to ensure that your company will show up when people search for your products or services; employ a professional SEO company. SEO, or Search Engine Optimization, is an increasingly valuable tool as more businesses gain an online presence and compete for trade. These experts will analyse your website and see how it can perform more efficiently in searches. Ranking high on Google will probably require that you make changes to your website, and some ways to ensure a better online presence include:
Well written, interesting and relevant website content. Make sure that you also update content regularly as outdated content can be ignored by Google.
Inclusion of keywords, without ‘keyword stuffing’. Keywords are words which users might type into a search engine to find your site. They should be included naturally in 2-3 percent of your body of content. ‘Keyword stuffing’ or filling articles with keywords repetitively is not only unethical, but it makes your website content annoying and difficult for visitors to read. Google will ignore any site that adopts this technique!
Promote your site using relevant, high quality backlinks on other blogs and websites. It’s better to include fewer high quality backlinks than a plethora of lower quality links, as this detracts from the tone of your website and makes it seem unprofessional.
By hiring an SEO company, you can ensure that you are receiving expert advice on all of the above and maximising your website’s chances of performing at an optimum level! Most companies will sit down for a free consultation with you, so that they can better understand your business and brand, creating a bespoke SEO solution tailored for your company’s needs.
Socialize
As well as networking and promoting your business in person at various events, it’s important to have a presence on social media sites such as Twitter and Facebook. Fill your Facebook wall with interesting updates on a daily basis and tweet about topics relevant to your business, linking back to your website. Try not to spam your fans with too many updates; once or twice a day is all it takes to develop a following!
There are many ways to increase the success of your business by utilising the technology available today. By hiring experts in the field of online marketing, web design, SEO and social media, you can ensure that your company stays ten steps ahead of the competition at all times!
