Niche Market Media Is A Local Marketing Company You Can Trust
For over a decade we’ve been helping clients with their local marketing campaigns.
We prefer to use a sustainable approach to SEO.A focus on short-term SEO successes may endanger the future of your business. This is the reality that is being discovered by many small businesses, following a year of intense changes within the SEO world.
As might be expected, Google algorithm modifications have attracted a lot of attention. There have been numerous attempts to investigate the impact of the various Panda and Penguin updates, but it’s often more useful to consider such changes in a broader sense. What has become clear is that there is a focus on attempting to reward sites that offer quality to visitors.
In such circumstances, it’s natural that there should be some controversy surrounding the way in which quality is being defined by the search engines. There has certainly been much discussion about the manner in which big brands are being promoted within the results pages. In a sense, this may reflect the fact that such brands do send out a number of signals that may be associated with a quality user experience.
It makes sense, therefore, to think about how your own website might seek to copy some of the techniques that are proving successful for others. It may be unrealistic to imagine that you can create a significant brand presence within a short amount of time and I would certainly not suggest that you should look to do so, in an artificial manner.
It’s likely, however, that there is scope for you to improve your existing approach. So what should you be looking to provide, in order to indicate quality?
Better Content
A lot of major brands invest an enormous amount of time and effort in writing really engaging content. They also look to add product reviews and detailed information. This has a number of advantages, including raising the presence of such websites as trusted sources of information.
But there are also metrics that will appeal to Google and the other leading search engines. In particular, visitors to a site will tend to stay that bit longer, if they are presented with something that is interesting to read. So how do visitors react to your own content? If they are exiting the site quickly, then this may indicate that you are running into problems.
A Social Presence
Do you make full use of Twitter and Facebook? As you may have realised, the big brands are increasingly focused on engaging via these avenues. That’s because they appreciate that it offers them an opportunity to improve customer service levels and to build brand awareness. It makes sense for you to do the same.
Gaining Quality Links
A single, high quality link is often worth more than 100 poor quality, automated links. You may not believe this to be true, but most SEO consultants know it to be the case. What this means is that your focus should be on building relationships that may result in those great links.
If you spend a lot of time thinking about shortcuts and how you can gain positioning quickly, then it’s time to think again. You need a new approach, with quality at its very heart. You need a local seo marketing company you can trust to rank you higher on the search engines and higher on the maps.
