Local SEO Services Work For Getting New Clients
Let’s go over some metrics that matter to your seo before we get into our seo services and how they helpl local businesses.
5 Metrics that Matter to Your SEO
SEO which is the art of getting targeted traffic towards your website has changed considerably over the years. It’s a hard task to rank competitive keywords, and even more competitive if you don’t fully understand the metrics that matter. SEO requires time, dedication and the skill to know where to implement the next part of your strategy. So by not knowing where you’re going with it will make it even harder.
Presented in this post are 5 metrics that are key to ensuring your SEO campaign is running smoothly and is set for growth.
Unique Visitors
A unique visitor is an even more specific term for traffic that is new to your website. It’s more important than just knowing how many people are coming to your website. Since SEO is all about attracting new visitors to come and convert on your website, it’s more useful to track this than anything else.
The problem with just tracking traffic is that there might be a month where many people return to your site and you are counting this as new traffic. It’s important to distinguish what is new and what keywords are bringing this source of traffic.
Bounce Rate
Bounce rate might be argued by some people that it’s handled by the web design team and how well they design web pages. However, this is most certainly not the case. Bounce rate can be conclusive of a SEO campaigns success as it shows if the users are finding what they need. If you find that many people are visiting a web page and then quickly darting off it may indicate that your page isn’t what they’re looking for.
If your bounce rate is high, consider seeing what keywords are causing that, and whether you can make any tweaks to the content to ensure people stay.
Rankings
Rankings are not the end all be all of SEO but they certainly do matter. A good SEO campaign takes into all of the factors of the competitor strength and the probability of passing them over time.
However, always make sure you see what the search results show. It can oftentimes be the case where you might rank #1 for a keyword and think it’s a great success but not see any traffic. This can be for numerous reasons but some might be that there are a lot of PPC ads, local listings or pictures/videos thrown into the fray. Always be aware of what the SERPS show as it could be the case that #3 on one keyword is better than #1 on another.
Shared Content
Finally as you may or may not know social signals are gaining a massive amount of importance in this day and age. Google is looking further into what content is being shared and what people like to read to help rank their pages. This is a handy thing to know as it enables you to keep track of your content and make sure you are sharing it as often as possible.
