Using Social Media Increases Your Local SEO When Done Correctly And Regularly
Running an SEO campaign is a great way to drive targeted traffic to your website.
In order to gain a first page ranking in the search engines, you need to build backlinks for your website. These links will help search engines such as Google determine how much credibility your website has in the eyes of your visitors which will allow Google to make sure only websites with quality content are listed on the first page of the search results. While the entire process of linkbuilding seems simple and straightforward, you need to constantly be finding new and inventive ways to gain backlinks. Utilizing social media websites is one linkbuilding method you can use to help improve your website’s rankings.
Brand Awareness
One great reason to use social media as a part of your SEO campaign is to raise awareness about your brand. When you create social media profiles for your website and start to interact with the other users on those sites, people will quickly learn about your site and what it is your business does. Once other social media users know about your accounts, website and business, they will be more likely to visit your website in the future and start interacting with your site.
Promote your Content
After you create your social media accounts and start interacting with other users on those sites, you will want to start posting links that promote your website’s content. The links that you post will help improve your website’s backlink profile while also alerting your followers of the new content you have created. When your followers notice that you have written a new article or blog post, they will click on your link and visit your website to read the content. If they enjoy what you have written, they will share it with their friends via their social media account, resulting in more links for your website.
Social Media Buttons
Placing social media buttons on all of your website’s content is an excellent way to take advantage of social media as an SEO tool. By placing these buttons on your content, you will make it extremely easy for anyone visiting your site to share your content with their social media followers. Since your goal during an SEO campaign is to get more links for your website, you want to try to get others to link to your website for you so you do not have to build all of your backlinks by hand. Making it very easy for someone to share your content via social media is one of the first steps you should take when running an SEO campaign.
Interact with Other Users on Social Media
While you have already started interacting with other social media users to alert them of your website and raise awareness of your brand, you should not stop interacting with your followers once your social media accounts start to pick up steam. Continually engaging your followers and participating in the conversations taking place on social media websites will allow you to build a loyal following. When you answer your followers’ questions and consistently provide them with valuable content related to your industry, you will be able to position yourself as an industry expert. Once you are viewed as an expert, people will be more trusting of you and will become more responsive to your future marketing materials, which could have a huge impact on your linkbuilding efforts and SEO goals.
Building backlinks is the core of any good SEO campaign. Using social media websites to improve your backlink profile is quickly becoming one of the most effective ways to improve a website’s rankings in the search engines. By increasing awareness about your brand, promoting your high quality content, making it easy for others to share your content via social media and interacting with your followers, social media allows you to improve your SEO results fairly easily.
