When Searching For The Best SEO Company Make Sure They Truly Are Experts
Is the company you are consider hiring or are currently using abreast of the latest SEO factors for ranking companies higher in the search engines?
Google uses various criteria to rank websites on its search engine. While all the factors being considered are not very clear, it is important to note that a website’s rank is highly determined by the number of inbound links. But that is not all, there is more to link building than just numbers. Local SEO for small business marketing campaigns needs to be done with a lot of caution to prevent negative consequences such as losing rank on Google and even being banned from the search engine for reasons of link spamming. That said, what should small scale business SEO focus on in order to be successful with ranking high on the search engines?
Popularity is a Stake
Google uses about 200 points to determine the rank of a website. These can be summed up into 3 main areas – content, popularity of a website online and lastly relevance for certain keywords. Whereas all these three are very important, the popularity of a website is very important in determining its rank on Google. After all, that is what local SEO effort are about because building links to a business website is going to contribute a lot in determining the popularity of a website. But it is all about getting ‘good’ links that will help your website rank high and not be penalized by the search engine giant.
Go for Quality More than Quantity
Small business search engine optimization can be a very promising undertaking because of the potential it holds in expanding your local client list. However, you will learn at Niche Market Media that doing local SEO does not translate to amassing links from any website you get. Think of links as recommendations, so the more high quality links your website gets, the better its ranking will be. But what are ‘quality’ links?
According to Google Webmasters Guidelines, quality links are those that come from reputable websites, most likely websites that are popular and rank high on search engines. Therefore, in your small scale business SEO, ensure that you go for better link quality while avoiding spam websites to generate inbound links for your website.
Opt for Relevance and not Reciprocal Linking
While targeting local traffic, a small business might be tempted to get into a partnership with other businesses of the same caliber to exchange links. This is also called reciprocal linking, a practice that can negate the value of your links and drop your website’s ranking. The key to success with small business marketing on search engines is to ensure that you get links from websites that are relevant in a particular niche related to yours. The better referrals you will get from them, the more it is going to benefit your website in terms of ranking.
Business Directory Listing
Google themselves provide a few tools that can be used to create links that will help in improving rankings. For local business search engine marketing, it is very important to list your business in directories such as Google+ Local Pages as a way of establishing links. It will work as a good way of developing a social audience in your locality too, which will also contribute to your rankings.
